We’re a hotel social media and marketing agency for boutique and luxury hotels
Social media management and on-property photo and video for hotels that want targeted strategies and immersive visual storytelling. We run the content engine so that your teams can focus on running the hotel.
Why Social Media Marketing Matters for Hotels
Travelers plan trips on Instagram and TikTok now. A few years ago, the first stop was Google. Today, someone spots your pool in a Reel, saves it, scrolls your tagged photos, and reads the comments long before they open your booking engine. Hotels that show up well in those moments stay on the shortlist, and that's the work we do for our properties every month.
Enhanced Guest Loyalty
Acts as a Digital Concierge
Direct Bookings
How Our Hotel Marketing Services Work
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Strategic Content
Every month we build a plan that gives each revenue stream its own share of the calendar: rooms for travelers coming in from out of town, onsite food and beverage for locals, and meeting and event space for companies and planners. We look at what's on your books, what's happening around the property, and where your need periods fall, then write each post for the audience it's meant to reach.
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Calendar Management
You see the whole month before anything goes live. Every calendar lays out what's posting, what day it goes out, and what format it's in, whether that's a Reel, a carousel, or a single image. It's all mapped to what your property has coming up, including seasonal pushes, promotions, and the booking windows you're working to fill. You can look weeks ahead at any point and know exactly what's queued.
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Monthly Syncs
We are a partner, not a vendor, so each month we hold monthly connects with your onsite sales and marketing teams so that everyone is aligned with one goal and one strategy. On these calls, we discuss whats coming up at the hotel, local events, social analytics, and more.
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Live Reporting
You have access to your reporting dashboard any time, from any device. The numbers come straight from the platforms and update in real time, so you're seeing exactly what we're seeing. That's what we use together to decide what's working and what's worth adjusting.
A Hospitality Marketing Agency Built on Content
StorySpace works with hotels, resorts, retreats and the restaurants and event spaces inside them. We plan the strategy, shoot the property, write the posts and look after your community, all under one roof. Most of our hotels bring us in because their onsite team already has a full plate and they want social handled by people who know hospitality. We're based in Florida and work with properties nationwide.
Hotel Marketing Packages
Social Media Management
Content creation for Facebook, Instagram, LinkedIn, X (Formerly Twitter)
15-20 posts monthly
3-5 Stories per week
Weekly Engagement
Campaign Strategy
Monthly Syncs
Analytics Dashboard
Social Media Calendar
DM Monitoring
Contest Management
Influencer Management
Website Management
SEO Research & Implementation
MOST POPULAR
Social Media Management + Photo/Video Retainer
Everything included in the Social Media Management Package
Everything included in the photo/video retainer package
One Team. One Voice. One Unified Strategy.
Discounts for Bundling
Photography / Videography Retainer
Monthly, full shoot days on property (Timing dependent on scope)
40–50 fully edited, retouched images per month
3-5 short form videos for digital use
Drone photography (where applicable)
Pre-shoot planning: shot list built against their marketing calendar each month
Channel-ready formats (horizontal, vertical, crops for web/social/email)
Delivery within 7–10 business days into an organized shared library
Usage rights: full use across all property-owned channels and paid media
Hotel Photography and Video Services
Every hotel has a unique soul, but it takes the right lens to translate that into a visual story. We specialize in hotel and food and beverage photography that highlights your property, amenities, restaurants, your team, and the atmosphere that makes your property a truly set-apart destination. Let us build your visual library.
Rooms
Lifestyle
Details
Drone
Ready to Talk About Your Hotel’s Social Media?
Hotel Marketing FAQs
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A 2025 Data Axle survey found 41% of US consumers use social media to research where they're going, and iSeatz found 27% now open a social app before a search engine. Someone weighing up your property checks the feed the same way they scan the photos and the reviews, and that feeds into whether you stay on the shortlist. Social media is increasingly becoming a search engine to build awareness for your hotel. We work with you to build a solid strategy to show up and rank higher in-feed so you can see real, results-oriented metrics and ROI.
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This comes down to volume and to what you need that person to be good at. One in-house hire costs salary plus payroll taxes, benefits, software and camera gear, and that same person has to shoot, edit, write, schedule and read analytics with equal skill. An agency spreads those across specialists for often much less than it would cost for an in-house person.
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Every property prices a little differently, but typically we start packages around $1,500 a month. However, this can change depending on various factors, such as how many social channels you want content for, are we managing your on-site F&B channels, how many edited videos you want per month, etc.
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You do. Everything we shoot on your property comes to you with full usage rights across your own channels and your paid media, with no expiry date and nothing to track per use. If you want to run a hero image on a brochure two years from now, that's already covered in what you paid for the shoot day.
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Social media managers do much more than just post images. They are responsible for building campaigns, driving engagement, responding to comments and DMs at all times of day, editing video, writing compelling copy, and much more. They act as the communication arm of your hotel, so their work is vital in helping tell your brand’s story.
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Hotel photography and videography can vary greatly depending on your needs. Is it a 1 day shoot or a 3 day shoot? Are just rooms being photographed or are models and lifestyle content involved? Does your proeprty have onsite food & beverage that requires it own dedicated shoot day? There are many factors that go into pricing a shoot and that often just depends on your budget and overall goals for creative.